Wednesday, May 22, 2013

Oh Canada - Canadian Tire, a case study

On the surface the following story that appeared in The Hamilton Spectator is just a local story of a store re-opening.  Read a little closer however, the story provides a fascinating study of Canadian culture, including some history, rural vs. urban vs. suburban demographic trends, a iconic Canadian brand and more.  Have a close read and see what you can pick up.

http://m.thespec.com/news-story/2882359-old-is-new-again-the-main-and-victoria-canadian-tire-gets-a-facelift/